I was once eating lunch at a financial services client, with whom I’m a customer. The entire customer and consulting team shared a table. The client bragged about how their lunches are free. And there were right to brag; there was an impressive spread of food: a salad bar, sushi bar, pizza bar, sandwich station, and more. It was one of the best stocked cafeterias I’ve seen in my career and also had some of the best natural light I’ve experienced in a cafeteria. But I soon had the realization that I, as a customer, made this lunch possible. I did everything to control myself to not retort, “My policy holder dollars paid for that pizza and Diet Coke – you’re welcome.”
But the food spread and my jealousy of said spread were not the most interesting part of the conversation.